Frank Danna — WSJ Best Selling Co-Author of Love as a Business Strategy®, Director —  Softway, Founding Member — Culture+

Mohammad Anwar — WSJ Best Selling Co-Author of Love as a Business Strategy®, President and CEO — Softway and Culture+

Following their 2023 keynote and book Love As A Business Strategy, the bestselling authors are back with a bold new story (and book): Love As A Change Strategy.

In a world where change feels constant and exhausting, what if the key to thriving isn’t more control—but more love?
In this provocative and practical session, the authors unpack a radical new approach: embedding love, empathy, and accountability into every phase of change.

Through real-world examples and actionable tools, you’ll discover that love isn’t soft—it’s the strongest, smartest strategy for driving lasting organizational and personal transformation.